Counterfeits – don’t bear the risk
Time:14 Apr,2023
<p style="text-align: center;"><img src="/ueditor/php/upload/image/20230414/1681461729121741.png" title="1681461729121741.png" alt="3.png"/></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Counterfeit bearings are a serious issue across the globe – fakes not only result in increased equipment failure but can risk the safety of staff and plant.</span></p><p></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">It’s for this reason that Tony Tormey, category manager from Industrial Bearings at Motion, says customers should only buy branded bearings from an authorised distributor. He also recommends the use of tools such as the ‘NSK Verify’ app to assess if a bearing is genuine.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“People may think that a bearing is a bearing but that’s not the case. There is an abundance of low-quality fakes out there that look like the ‘real thing’ and can put your machinery and people at risk,” Tormey said.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“I urge our customers to be careful with this and look to Motion as a trusted partner and supplier for bearings.”</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">One of Motion’s supply partners, bearing manufacturer NSK, has been public in its fight against counterfeiting.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">The manufacturer has produced a white paper on the issue to help keep industrial businesses informed as to the causes and dangers associated with fake bearings.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">In the paper, the company cites commercial pressures as the key reason for the rise in counterfeits on the market.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“The relentless drive to remain competitive and profitable, forces too many companies into making purchasing decisions based on unit price, rather than considering total cost and performance,” as indicated in the white paper.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“Purchasing and engineering teams often find the appeal of lower-priced bearing suppliers irresistible – unaware, through no fault of their own, of the risks and dangers involved in this low-price purchasing strategy.”</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">According to the NSK paper, counterfeit bearings tend to come from countries where intellectual property protection is weak, and manufacturing is cheap.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“They use lower-grade materials that are often processed on ageing machines operated by minimum-wage operatives – a high-risk combination when users are expecting a quality product,” the white paper warns.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“They then package these counterfeit bearings in boxes designed to resemble original manufacturer packaging – trying to disguise the inauthenticity of the product, cheating purchasers and users.”</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Purchasing counterfeit bearings yields various risks such as: unpredictable quality, no after sales backup, inferior material quality and purity and compromised performance to the original product notes Tormey.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“Importantly, fake bearings have the potential to fail prematurely, and this presents an inherent safety risk for any operation,” Tormey said.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“Be wary of choosing any branded bearings that are cheaper than the market price. These bearings can put your staff at risk and, at the very least, result in serious issues for your rotating machinery.”</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Risks of counterfeit bearings include:</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">lower-grade materials</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">no refunds or after sales support</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">health and safety risk</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">financially detrimental.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">The supply of counterfeit bearings can do damage to a business’s reputation</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Industry advice</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Tormey’s top tips to identify a fake include:</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">is the packaging similar to other packaging?</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">are the shipping crates of good quality?</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">do they have proper markings?</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">are the logo markings genuine?</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">“It is important to buy from an NSK authorised distributor,” Tormey said.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">Tormey highlights that by purchasing from Motion, customers can enjoy peace of mind that their bearings are genuine.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">In light of these risks, Motion works with its partners such as NSK to combat fake bearings.</span></p><p style="text-align: justify;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12px;">A recent development in combating counterfeit machinery has been with the creation of a new app, ‘NSK Verify’, which allows customers to assess the authenticity of machine tool bearings by scanning a special barcode found on the box.</span></p><p><br/></p>